Goto

Collaborating Authors

 process and cost optimization


Apple's Autonomous Driving Vehicle Project Hits the Gas

#artificialintelligence

Transportation of people, goods, and tools is an automobile's basic or primary function. However, this premise was not sustainable or rather good enough for marketing automobiles to its customers -- it had to be extended. During the last century, automobile manufacturers or OEMs (original equipment manufacturers) captured the imagination of their customers by tapping into their emotions and aspirations -- based on owning vehicles that were fast, well designed, and perhaps status symbols. Some of these vehicles remain as aspirational as they were earlier to this day, only to create a legacy of their own and become costlier with time. Consider a Ford Mustang 1967, for example. This fundamental ground on which the manufacturers thrived, wherein cars became a tad faster with more horsepower added to them, had external design changes, or became luxurious with different interior options, was not disruptive.